“Barneys has deployed QR codes into both traditional and interactive media to add another dimension to the backstage experience. “By embedding a mobile bar code on advertisements, brands are able to include more information in a single visual code and
Source Article : The findmore initiative aims to help consumers find more while in-store J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions. The company will
Citibank’s iPhone app Citigroup Inc.’s Citibank is placing mobile at the center of its customer engagement strategy, with cost-cutting and revenue-generation significant fringe benefits. The financial services giant has applications for Google’s Android… Source Article : http://www.mobilecommercedaily.com/2011/02/04/citi-relies-on-multiple-mobile-channels-for-customer-engagement
Source Article : BMW and its Mini Financial Services turn to the mobile Web for convenience’s sake BMW’s Mini Financial Services has launched a mobile Web site that lets smartphone users process payments and common account requests using their handsets. Developed(…) http://www.mobilecommercedaily.com/2011/02/01/bmw%E2%80%99s-mini-financial-services-enables-payments-via-mobile-web
Source Article : The X Games attracts young, mobile-savvy consumers who are big social networkers Sporting goods retailer Sports Authority is targeting extreme sports fans attending the X Games with a mobile-social call-to-action to support the fight against(…) http://www.mobilecommercedaily.com/2011/01/31/sports-authority-drives-charity-donations-via-mobile-social-networking
Marks & Spencer is ramping up its mobile marketing and commerce initiatives British retail giants Marks & Spencer and House of Fraser are distributing location-based mobile coupons to opted-in O2 subscribers. Full story http://www.mobilecommercedaily.com/2011/01/28/marks-spencer-debuts-carrier-powered-location-based-mobile-campaigns
A consumer makes a contactless payment with an iPhone at the San Francisco Giants’ AT&T Park Multiple reports are adding fuel to the fire of rumors that Apple’s iPhone 5 will be embedded with a near field communication chip, a
Comments