articles

The PEC Review: A Pen and Touch Pad to Supplement a Mouse

The PEC Review: A Pen and Touch Pad to Supplement a Mouse

/ January 17, 2011 11:39 am

The monitor, keyboard, and mouse are the three most ubiquitous computer peripherals. In fact, it would be hard to image using a computer without them. But consider that prior to the invention of the mouse, most folks thought only of

Chart of the Week: Top Ten Online Spending Days of 2010 Holiday Season

Chart of the Week: Top Ten Online Spending Days of 2010 Holiday Season

/ January 14, 2011 8:32 pm

The 2010 online holiday shopping season reached an all-time sales record. Retail ecommerce spending from November through December 2010 was $32.6 billion, according to a recent report from comScore, the tracking and analysis firm. This marked a 12 percent increase

Ecommerce News Around the Web for January 14, 2011

Ecommerce News Around the Web for January 14, 2011

/ January 14, 2011 4:12 pm

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Google Flags Hacked Websites – LexiConn There is a new way for searchers to learn if a website

Two Lessons that Groupon Can Teach Ecommerce Merchants

Two Lessons that Groupon Can Teach Ecommerce Merchants

/ January 13, 2011 9:46 pm

Selling products online is a challenge. Ecommerce merchants rarely benefit from spontaneous buys, cannot easily generate emotional buying responses, and face tremendous price competition, since thousands of competitors are only a click away. Nonetheless, many companies — from tiny purveyors

How to Embed Photos and Slideshows from Picasa, Flickr and Photobucket

How to Embed Photos and Slideshows from Picasa, Flickr and Photobucket

/ January 13, 2011 1:53 pm

Photographs enhance an ecommerce site. Photos can feature products, customers or even a company’s staff. Photos can personalize a site and increase ecommerce sales. But, depending on a merchant’s ecommerce platform, photos can be tricky to upload and limited in

Shopatron Platform: Manufacturers Sell Products and Retailers Fulfill Them

Shopatron Platform: Manufacturers Sell Products and Retailers Fulfill Them

/ January 12, 2011 8:25 pm

Many ecommerce merchants sell products from large manufacturers and suppliers. Increasingly, those manufacturers and suppliers also sell — on a retail basis — the same products. Shopatron is a company in San Luis Obispo, Calif. that refers sales from manufacturers’

12 New Internet Devices, from the CES Trade Show

12 New Internet Devices, from the CES Trade Show

/ January 12, 2011 4:13 pm

The Consumer Electronics Show (CES) has become the major technology-related trade show. The software, hardware and gadgets that debut there pave the way for new trends. And they can have a huge impact on ecommerce businesses, from the way consumers

7 Email-Marketing Tactics for 2011

7 Email-Marketing Tactics for 2011

/ January 11, 2011 3:18 pm

Email marketing is vital for many ecommerce merchants. What does 2011 hold for email marketing? Below are seven key email marketing tactics businesses should be planning for the upcoming year. Relevancy Craft email messages with increased personalization, through segmentation and

4 Realities of Selling on Facebook

4 Realities of Selling on Facebook

/ January 11, 2011 3:18 pm

There are few who question Facebook’s potential for ecommerce merchants. Access to a user base of nearly 600 million consumers — coupled with the targeting of specific audience segments based on users’ Likes — are compelling reasons to experiment with

Chart of the Week: Android Increases Market Share

Chart of the Week: Android Increases Market Share

/ January 11, 2011 3:18 pm

The top five mobile device platforms in the United States, as of November 2010, are Research in Motion’s BlackBerry, Google Android, Apple, Microsoft and Palm. 61.5 million people aged 13 and above in the United States owned smartphones in November